The Tele-Museum is a educational card game I created, which teaches the French revolution to students ages 11-12. It focuses on alternative learning methods and after research the previous semester I found that students learn more effectively though visuals and gaming. Each card is 8x14cm and has questions and answers on the back. They also have the type logo I created for them. The card styles are very vibrant and mix modern and vintage imagery, those of which consist of collages of old french paintings and main characters in the French Revolution. The game consists of 24 cards which speak for themselves in a way aiding students to answer the question for each given card. They are divided into 6 main colour codes Red, Blue, Yellow, Blue, Pink, and Gold/Black for main events and social classes during this period. I also designed a card box, game manual and Plexi glass holder for all 24 cards to be used in classrooms. 

These are a few samples of typography work and sketchbook samples I've created. Their all quite unconventional and I enjoy working with a diverse range of media to explore the many heights of what kind of a visual impact typography can have on people. Employing different brushstrokes and tones with one another has allowed me to discover new techniques and development in terms of how a simple design structure can evolve into a visual work of art. I enjoy creating type both digitally and by hand.

This was a campaign I made for 'Nola Cupcakes' . This was a competition  held for Graphic Designers to design a Valentines Day Campaign for their company. I won the competition by designing a retro like campaign which employed Nolas' logo (on the top of my design) along with  renaissance angels admiring the cupcake above them. This was used on their Facebook cover page at the time and printed on vinyl to showcase in their store branches on the front window. 

Aria 'the finest rose oil in the world' is a branding and packaging concept for a luxury, exclusive perfume brand seeking to create a line for Rose oil. The target audience is women. The leading theme I chose is derived from Egyptology and Ancient Egyptian themes, however this is subtle and discrete whereby the visuals embody this persona without coming across as too obvious. They were among the first people to mix oil perfume in history. The brand also employs folklore and fantasy like themes where the leaflet exhibiting the types of rose oil within the range, has a poem passage describing the brand. The feel is very feminine and make believe as story telling is trending thoroughly in packaging design. The geometric shape of the bottle and campaign reflects Ancient Egyptian notions as they were very in touch with astronomy and mathematics. The logo I designed also uses a geometric custom type employed with a lotus flower keeping the theme alive while representing the brand well as Aria only makes fragranced oil from flowers. There are two ranges within this line the 'calming' collection and the 'Rose' collection. The rose collection made only from Rose, while the calming collection has aromatic elements using flowers which have been proving to calm ones mood. The box is made from Lacquer whereby the crystal bottle is cushioned in silk, with every bottle labelled with a gold plaque. Along with the leaflet come small pamphlets showing the benefits of ingredients where I used collage like visuals of flowers to furthermore emphasis like dream like feel of the brand.

Active eating is a concept and app I designed for a client at the RSA (The Royal Society for the Encouragement of Arts, Manufactures and Commerce is a London-based, British organisation committed to finding practical solutions to social challenges.) Looking to  promote healthy eating among youth in an unconventional, modern and exciting manner. There has been an escalating global epidemic in health issues like diabetes and obesity for instance which in a lot of cases are partially caused by a poor diet. I created the concept of 'active eating' where one would look at eating right from a new positive lens, diminishing the notion that eating healthily has to be unenjoyable. The logo I designed incorporates a relative color scheme and context to the soul intention of 'active eating' whereby the heart is a symbol of a desire to eat well , it is modern, to the point and sleek. Purple is used to connote the fact that all brightly coloured fruit and vegetables contain antioxidants – compounds which play a key role in protecting our bodies – but many naturally purple-coloured foods contain a certain antioxidant called anthocyanin. Along with the logo is a campaign, app and cook book for fast healthy recipes. 

S productions or 'SP' was is a logo I designed for a personal business plan. I wanted the logo to reflect and connote the brands content and personality which was feminine, sleek combining a both modern and classic visual. below are samples of a business plan I made for my identity using the color palette chosen for the brand. 

Mitcha is branding project i recently completed, whereby I completed all their branding including the logo, packaging, web layout, business cards, letterheads, and Gift cards. Mitcha has recently launched November 2018). it is a premiere online fashion luxury destination. MITCHAS aim is to deliver the ultimate curation of product and content through its websites, shopping apps speaking to a large monthly 
audience. They are starting off with local luxury brands and will soon , provide a seamless shopping experience with international luxury brands via mobile, tablet and desktop through the web. Mitchas type logo that I have created is simple, elegant and chic. Their slogan is a ‘culture of fashion’ reflects the notion whereby users get to experience a new and unique form of online shopping. The color palette is simple and sleek using the alteration of black and white text with the opposite altering background. This reflects the purpose of the brand, selling luxury fashion items.

This is a Flyer I designed for a Design class in university. It was for an art exhibition that was held on campus featuring new, young talents' art work. Since the art exhibition wasn't for one particular artist, the idea was to come up with an indirect visual concept which embodies and reflects the idea of having fresh new artists show case their work. 

'Select' is a type logo I designed for a small grocery store. This was a uni project where I had to make up a brand and design a type logo accordingly.

This book I designed visually portrays how nature can be exploited and used as a source of inspiration for designers and how one can manipulate its dimensions and colour digitally to create a certain mood for graphic design. Be it creating patterns for packaging, a vibe for a campaign and even the persona of a brand. It employs photography of different flower families, followed by a pattern created and inspired by the flower on the opposing page. Below are a few samples from the book.

Pashion magazine is among one of the biggest Fashion magazines in the middle east, featuring high end luxury international brands. I have created the layout and graphic design for one of their magazines, here samples a few pages from the work I did for them.

This was a packaging project where I had to design a bottled water brand. The company name was 'A-vision' where I designed a simple sleek type logo for the brand. Along with a design for the bottles, I chose to create design a water effect portrait of a Womans face, along with the brands catch-phrase 'A-Vision Water, the purest of them all.' The catchphrase and design work hand in hand in terms of engaging the contents purpose with the visual delivery. The phrase has a pun like effect in terms of the purity of the water.

During my last semester at university I worked as a Graphic Designer for the Smokery a seafood restaurant In Cairo, Egypt. I designed their merchandises and campaigns for social media, this was a really good opportunity to expose myself to the industry on a professional level.  Below is an example of a Brochure I designed for them for new dishes they had on the menu. 

This is a book cover I designed. I chose to make a modern design of a 1960's Korean book 'A Child From A Mountain Village' I used my own photograph of a Fuchsia Flower and altered its hues and colours to create an unusual flower visual which reflects the context of the story which is set in a cold climate. 

CD sleeve for The Reckonners' album release 'no chill'.  The literal chill pill with an iceberg on the front cover with the plain white background is very contemporary and aids in the putting emphasis on the bands' album name. 

This is another CD sleeve for a made up album 'inside out'. I also designed a pamflet with the albums song names.

This was the packaging and branding design for a made up eco-friendly wine company called 'Vineyard Wine'.

This is the logo I designed for the company which has a juxtaposition between solid colour illustrations and real life photography. Since the wine company I designed was eco-friendly the label and logo are simple yet play on the given theme. 

This was an event the batter half hosted for their 5th anniversary of which I designed the party bags and merchandises for. 

Olivo graphic post for their social media, this post was a GIFF.